2.3 Customer loyalty –Introduction

2.3 Customer loyalty –Introduction

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou  

Customer loyalty is a very significant factor for any organization. In customer loyalty commitment and consistent are the key elements. A customer must be attracted to repurchase the same brand over a longer period of time despite competition from rival brands.