3.7 Types of data

3.7 Types of data

 There are  two main categories.

       ( source:http://www.blurtit.com)

3.7.1 Primary Data

One can use questionnaires, interviews, surveys, observations and focus groups according to the nature of the study to collect primary data. These are raw data yet to be convert in to information. (Jacobsen, D. 2002). Surveys are one of the widely used method and it also make use of the maximum data in the research (Crouch and Housden-2000). Saunders et al 2007 added that self completed questioners save lot of time if the sample size is large.

Ø      Observation Eg: Witness fact as its happening in real time.„

Ø      Personal interviews (one-on-one) This is to  collect in-depth information

Ø      Focus group  Eg:  Collect a group of people randomly and discuss the issue

Ø      Telephone interviews/surveys

Ø      Self-administered surveys

3.7.2 Secondary Data

 This  data   is the data readily available to use and can be collected from the related web  sites, articles, magazines etc. (Bryman-2007). There are two types of secondary data such as internal and external. Internal are the data collected from organisations own data and external secondary data are all other data relevant to subject or the organisation.