3.4.1 Dedutive approach

3.4.1 Dedutive approach

It is also known as “top down” approch. (water fall) Basically  it starts with finding a subject and a theories of the concerned subjec,then narrow  these theories to theories which are specifc and able to be tested.  (M..K.. Trochiim,, 2006)

Saunders et al (2007) also suggested this approch. Reyes(2004) ,brings out the idea of a deductive research as  an extention to  existing ideas about a  perticular subject. Gratton & Jones (2004) think it is the safest  way to conduct  a  research as it guarantees  a result.

Figure 3.4.1.1 Source : Saunders et al ,(2007)