3.2 Research design

3.2 Research design

A research design has identifies as  “detailed blueprint used to guide a research study toward its objectives” (Aaker, Kumar and Day, 2003).  This help to keep the study together and using different methods it also follow the path to answer the essential research questions (Social research methods, 2006) . when designing the researcher should carefully looks at the pros n cons of each and chose what is appropriate for this special purpose. (Aaker, Kumar and Day, 2003).