Chapter 3
Research Methodology
3.1Introduction
The methodological approach to this research is highlighted in this chapter and among the
factors described ; Philosophy, data collection methods, strategy
choice, time horizon, sampling technique used by the researcher according to the guidance framework,( Figure 3.1) which is
developed by Saunders et al.,(2007).
Methodology is one of the most important parts of a research
Therefore,
it has to be well designed ( Reeves 2005, p.97). Research purpose gives
the clear idea of the research. It should be explained properly and
specifically to get the correct idea of the research. The objectives show the
direction for the research and it always guide the researcher to investigate
what is relevant to the purpose. (Saunders, 2003).There are different kinds of
research methods and the researcher should use the appropriate methods to solve
the problem of the research. Saunders et al (2009) pointed out that it
should not only achieve the purpose of the research but also give the absolute
answer to the research questions.
Methodology is helping with the purpose and
also engage in the analytical part of the research .That explains why
methodology is important in any research. Various kinds of methodologies are needed for
different types of research studies such as
primary research, secondary research and theoretical based
dissertations. Hussey and Hussey pointed
out research methods is a selected frame work which gives the guidance to the
researchers to achieve the final conclusions. The main object of this section
is to discuss and justify the methodology used in this study.
Figure 3.1.1 source: The research Onion ( saunders,Lewis &
Thornhill(2007)
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