HOW DOES SERVICE QUALITY INFLUENCE CUSTOMER LOYALTY IN HOTEL INDUSTRY?(dissertation structure)
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Friday, 6 July 2012
2.4.3SERVEQUAL Model with 05 dimensions
2.4.3SERVEQUAL Model
with 05 dimensions
The latest version of SERVQUAL is as shown in figure 2.4.3
Service Quality
Figure : 2.4.3
Source :
Zeithaml, Parasuraman & Berry
1988
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